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Surging to Legendary Heights

Watch the Tide Rise
Capital Campaign seal. Horizontal gray accent wave, below the hero image.

$1,800,000,000Campaign Goal

$1,591,841,924Total Raised


  • $332M (21%) Scholarships
  • $473M (30%) Facilities
  • $71M (4%) Faculty Support
  • $716M (45%) Program Support



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  • Connor Higgins posing, in front of <einsert-building-here>. Connor Higgins posing, in front of <einsert-building-here>. White wave for photo accent.

    Pillar One Promise

    The Rising Tide 2.0 will add 1,000 new endowed scholarships and fellowships and create the next generation of dynamic leaders and innovators like Connor Higgins, a junior at UA.

    A pair of scholarships to study economics in Thailand has expanded Higgins’ knowledge and perspective of international commerce and macro-policy.

    Read Connor's Story >
  • Dr. Amy Hutchison smiling in a classroom. Dr. Amy Hutchison smiling in a classroom. White wave for photo accent.

    Pillar Two Prominence

    UA will further its aggressive stance in the race for top faculty like Dr. Amy Hutchison by adding 75 new faculty endowments through The Rising Tide 2.0.

    Hutchison is helping K-12 students and teachers develop a strong footing in digital literacy for complex learning activities that include coding and artificial intelligence.

    Read Dr. Hutchison's Story >
  • Oberkor smiling in a lab, with a computer in the background. Oberkor smiling in a lab, with a computer in the background. White wave for photo accent.

    Pillar Three Pride

    With 500,000 square feet of facilities completed, The Rising Tide 2.0 will continue to impact learning and collaboration spaces to grow innovative leaders like Deborah Oberkor.

    Ideation and discovery in top-flight labs at UA are foundational experiences for Deborah, a senior in the STEM/CREATE Path to the MBA program.

    Read Deborah's Story >
  • Malachi Moore posing in his football uniform, in the Bryant-Denny stadium. White wave for photo accent.

    Pillar Four Passion

    The Crimson Standard component of The Rising Tide 2.0 will raise $600 million for athletics facility enhancements and scholarships to continue elevating student-athletes and heighten the excitement for the Crimson Tide.

    The full UA experience, from the nation’s top training facilities and support staff to graduate school faculty, has uniquely enriched Malachi Moore’s time on campus.

    Read Malachi's Story >
Portrait of Mike and Kathy Mouron.

Your Impact

Mike and Kathy Mouron, Co-Chairs of the Rising Tide Capital Campaign, have made an unprecedented $25 million investment via their estate to encourage additional gifts to UA's endowment. The Mike and Kathy Mouron Rising Tide Matching Gift Challenge offers a unique opportunity for donors to enhance their legacy at the University and double their investment to a specific initiative on campus.

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  • Jasmine Johnson

    Jasmine Johnson in front of a building.

    Jasmine was determined to attend The University of Alabama but soon found herself facing the financial stressors of funding college.

  • Geoffrey Altinoff

    Geoffrey Altinoff sitting with a notebook.

    As a McCollough Scholar, Geoffrey is training to be a well-rounded physician through his involvement in this unique, interdisciplinary program.

  • Lauren Chambliss

    Lauren Chambliss posing with a group of students.

    Involved in the Blackburn Institute, Lauren worked alongside a team that helped train and recruit new foster families in Alabama.


As we pursue the largest fundraising campaign in state history, The University of Alabama is poised to further impact our state, nation and world in awe-inspiring ways. It is my privilege to invite you to partner with us in crafting a new chapter of our legacy.

Our transformative Rising Tide Capital Campaign will serve as a catalyst for heightened enrollment and expanded opportunities with more students aspiring to benefit from the premier educational, leadership and research opportunities available as part of the Alabama experience.

UA will be known for its position at the forefront of innovation and for pioneering ways to creatively solve today’s most pressing challenges. Our renowned athletic programs and historic campus will continue to spark memories for generations. The swell of pride we feel for the University’s impact on us personally will be matched by the ripple effects we see UA achieving globally.

We are drawn together by purpose, and your active participation is essential to our success. Together, we will break barriers, raise new champions and create waves of transformational impact.


Thank you!

Stuart R. Bell

President Dr. Stuart Bell


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